Introduction
I’m genuinely thrilled you’re here!
You didn’t just buy another digital product. You made a decision to finally take control of how your work gets discovered online. That’s a big deal.
This course isn’t about complicated jargon, guessing games, or spending hours tweaking things that don’t matter. I built it specifically for photographers who want simple, actionable steps that actually move the needle, without becoming “SEO people.”
And I want to be upfront with you: at first glance, this might feel like a lot. That’s normal. SEO is new for most photographers, and it’s easy to get overwhelmed when you’re seeing everything for the first time.
You’ve got two great ways to approach this:
Go through the entire course once just to get familiar with the concepts, the flow, and the bigger picture. Then go back and actually implement each step with context and clarity.
Or take it one module at a time, make the changes as you go, and build momentum slowly and steadily.
Both approaches work. The important thing is not to rush. Small, consistent tweaks are what lead to long-term results.
I’m excited you trusted me to guide you through this.
Let’s start turning your website into a client-booking machine.
— Matt Rutter