SEO for Photographers

Matt Rutter welcomes you into the course and sets the stage for what’s ahead.

SEO isn’t about “gaming” Google — it’s about helping Google understand your work so it can show it to the right people.

Google doesn’t see your photos the way humans do. It reads words, structure, and context.

Every SEO strategy — from massive corporations to solo photographers — relies on just three pillars.

Let’s put what you learned into action.

You’re learned how SEO works, why it matters, and what’s actually in your control.

Keywords are just the words and phrases people type into Google when they’re looking for something.

SEO isn’t about guessing — it’s about using tools to find proof.

Not all keywords serve the same purpose.

Let’s put what you learned into action.

You’ve learned how to find what your clients are actually searching for — and how to make sure your website matches it.

Your homepage isn’t your portfolio — it’s your billboard. It needs to tell both Google and your visitors three things fast.

Having one “Services” page that lists everything is like trying to win five races with one car.

Blogging isn’t about being a writer — it’s about being findable.

You don’t need to be a developer — just understand the essentials.

Let’s put what you learned into action.

You learned how to turn your photography website into a client-attracting, Google-loving machine — without sacrificing your creative style.

Authority in SEO is just trust at scale.

If you only do one thing after this course, do this one.

Local SEO is about owning your backyard before trying to own the world.

Reviews aren’t just social proof — they’re SEO fuel.

They’re one of Google’s oldest and strongest ranking signals.

Google checks these to confirm your legitimacy.

Let’s put what you learned into action.

You just learned how to rank higher in local searches, build credibility with Google, and attract clients who are ready to book.

Here’s the truth: Google can’t “see” your photos the way humans can.

You don’t need to become a blogger.

Photographers often guess what to write about. Stop guessing.

Write for discovery first, conversion second.

Your photos can hurt your SEO if you’re not careful.

Traffic is useless if it doesn’t lead to inquiries.

Let’s put what you learned into action.

You just learned how to turn your photography website into a magnet for organic traffic and qualified leads — using content that actually ranks and converts.

If your website feels like a maze — slow to load, confusing menus, dead links — people bounce.

If your site takes longer than 3 seconds to load, half your visitors leave.

If your site isn’t mobile-friendly, you’re invisible to most potential clients.

Your homepage is your storefront.

Each type of photography you offer should have its own dedicated service page.

Blog posts aren’t just for ranking.

Think of internal links as Google’s map to your content.

Let’s put what you learned into action.

You just learned how to build a fast, intuitive website that Google loves to show — and clients love to book from.

You can’t improve what you don’t measure.

Focus on what actually drives business.

These two tools are your SEO cockpit.

Once you’ve got your tools in place, here’s what to check regularly.

Here’s your ongoing maintenance plan to stay ahead without burning out.

Everyone freaks out when traffic dips. Don’t.

Here’s the part nobody tells you.

Let’s put what you learned into action.

You just learned how to k​​now exactly what’s working, what’s not, and how to make small, consistent moves that lead to long-term SEO growth.

Scaling is not about working harder — it’s about working smarter.

You don’t need to write a blog post every day to win.

Automate SEO to save time.

Outsourcing lets you focus on what matters: Photography.

Once your local SEO foundation is solid, you can scale.

When you scale, tracking becomes even more important.

Let’s put what you learned into action.

You just learned how to ​multiply your SEO results, automate repetitive tasks, and expand your visibility while keeping your workload manageable.

At this point, you’ve built the foundation most photographers never do.