SEO for photographers 101
Get Found, Book More Clients, and Grow Your Photography Business — Without Guessing SEO
Stop waiting for clients to stumble onto your website. Learn the exact system that helps photographers rank on Google, dominate local search, and turn clicks into paying clients — even if you’ve never done SEO before.
You’re a talented photographer.
People love your work…
but somehow, your inbox stays empty.
Sound familiar?
Your website looks amazing, but nobody finds it.
You’ve tried SEO tips from random blogs, nothing works.
You know ranking locally could explode your bookings, but you have zero clue where to start.
You’re tired of guessing what works and wasting hours creating content nobody sees.
Here’s the truth: You’re not failing because you’re bad at photography. You’re failing because your SEO system sucks.
Introducing:
SEO for Photographers 101
The beginner-friendly, step-by-step course that shows photographers exactly how to get found online, rank for local search, and convert visitors into clients.
No fluff. No theory. Everything is actionable, beginner-friendly, and designed for photographers who want results fast.
8 step-by-step modules guide you from zero to SEO-ready website.
Hands-on activities ensure you implement what you learn.
Tools, templates, and checklists make SEO effortless.
Direct, no-bs approach: everything you do earns you more clients.
What You’ll Learn (Modules Preview)
Module 1:
SEO Fundamentals
Understand the basics of SEO and why photographers get left behind when Google isn’t seeing your work.
Module 3:
Website Optimization Basic
Structure, navigation, and user experience tips to keep Google and clients happy.
Module 5:
Content Strategy
Learn what content actually drives traffic and leads — blogs, service pages, and optimized images.
Module 7:
Tracking & Maintenance
Know exactly what works, measure it, and maintain consistent growth.
Module 2:
Keyword Research
Discover exactly what clients are searching for — and how to map keywords to your pages.
Module 4:
Local SEO & Authority
Dominate local search with Google Business Profile, reviews, citations, and backlinks.
Module 6:
Website Optimization
Speed, mobile, internal linking, and homepage secrets to convert visitors to clients.
Module 8:
Scaling Your SEO
Multiply results with automation, delegation, content repurposing, and new location/niche pages.
Why This Course Works
This isn’t a generic “SEO for beginners” course.
It’s built specifically for photographers:
You don’t need a tech background.
No confusing jargon.
All examples use photography businesses.
Every lesson ends with a real, actionable step you can implement immediately.
Fact: A single well-optimized blog post or service page can book clients for months without lifting a finger.
Who This Course Is For
Photographers tired of relying on Instagram.
Photographers who want local clients without networking or cold calls.
Photographers ready to fill their calendar.
Photographers who wants a predictable stream of clients through Google.
If you’ve ever posted photos online and wondered, “Why isn’t anyone finding me?” — this course is for you.
SEO for Photographers 101
Course Benefits
-
✺
Rank your website for location-based keywords.
-
✺
Optimize images and content for both Google and clients.
-
✺
Build authority in your niche and dominate local search.
-
✺
Track results and know what to improve next.
-
✺
Scale SEO without spending hours every week.
-
✺
Turn clicks into inquiries and inquiries into booked sessions.
Enroll Now!
Enroll Now!
Learn how to get your photography website found on Google. Get 8 easy-to-follow modules, done-for-you templates, and real examples built for photographers, not marketers. No jargon. No fluff. Just a clear roadmap to help you show up, get booked, and grow your business.
A self-service course is great, but sometimes you just need someone who gets it to look at your setup and say, "Yup, that's working or here's how we can fix it."
The real value of what you’re getting
Let’s be real, you could figure all this out yourself.
You could spend months watching YouTube videos, reading marketing blogs written for tech companies, and trying to reverse-engineer what actually applies to photographers.
Or you could pay someone to “do SEO” for you.
But most SEO consultants charge $1,000–$3,000 per month, and you still won’t understand what they’re doing behind the curtain.
That’s why this course exists. To give you the same systems professionals use, tailored for photographers, at a fraction of the cost.
Here’s what it would actually cost to do this on your own:
8 Core Modules (30+ Lessons)
What it replaces: Hiring an SEO strategist to train you one-on-one
Typical cost: $1,000–$2,000
What you get: A full SEO roadmap that builds your foundation from scratch specifically for photographers. No jargon. No guesswork.
Action-Based Exercises After Every Lesson
What it replaces: Paying for SEO audits or monthly “consulting” calls
Typical cost: $300+ per audit
What you get: Practical tasks that apply directly to your website so your SEO improves as you learn.
SEO Audit Checklist for Photographers
What it replaces: Paying for a site audit from a digital agency
Typical cost: $200–$500
What you get: A simple, repeatable framework to evaluate your site’s strengths and weaknesses anytime you need.
Google Analytics & Search Console Setup Guide
What it replaces: Hiring a data or analytics setup service
Typical cost: $150–$300
What you get: Step-by-step instructions to properly set up tracking, so you can see what’s actually working.
Local SEO Blueprint
What it replaces: Paying a local SEO expert or agency
Typical cost: $300–$600
What you get: A complete framework to dominate “photographer near me” searches and boost your Google Business visibility.
Blog SEO Framework for Photographers
What it replaces: Paying a copywriter or SEO content strategist
Typical cost: $200+ per blog post
What you get: The exact process for writing posts that actually rank — and bring in traffic that converts to bookings.
SEO Tracking Dashboard Template
What it replaces: Hiring someone to monitor your results monthly
Typical cost: $100–$200 per month
What you get: A ready-to-use workflow to track progress, measure growth, and see your results in real time.
60-Day Implementation Guarantee
What it replaces: Paying for trial and error
Typical cost: Time, frustration, and wasted money
What you get: If you implement the course and don’t see measurable growth after 60 days, I’ll make it right.
Total Estimated Value: $1,900–$3,000+
Your Investment (Core): $99
Your Investment (Premium): $349
Over $1,800 in savings and months of wasted trial and error
The Bottom Line
You could hire an SEO agency and stay in the dark about what they’re doing.
You could spend months learning generic SEO from YouTube videos.
Or you could take this course, apply it step-by-step, and finally own your SEO.
No agencies. No mysteries. Just clear action that gets results.
Why Learn SEO from Me?
I’m Matt Rutter — a photographer first, marketer second.
Before photography became my full-time creative focus, I spent years working in marketing tech companies selling and implementing SEO and earned media software for clients who needed real results. I learned exactly what makes Google pay attention… and what makes it ignore you.
Then I applied those same principles to my own photography business. Within months, my site started ranking locally, bringing in consistent inquiries, without relying on ads or constant social posting.
I built this course because I saw too many talented photographers struggling to get seen online. This isn’t theory. It’s the exact process I used to grow visibility, bookings, and brand awareness using SEO, simplified for photographers.
If you want fluff, this isn’t it.
If you want a clear roadmap to get found online, this is it.
I Only Succeed When You Do —
That’s My Guarantee
SEO takes time. Ranking on Google usually takes 6–12 weeks, and results only happen if you actually apply the strategies.
My Guarantee
Follow the steps in this course. Implement the strategies on your website and blog. Provide proof. If after 60 days from implementation you haven’t seen measurable progress, I’ll make it right.
What counts as proof
Updated service pages with your target keywords
Optimized homepage (titles, meta descriptions, alt text)
At least four published blog post optimized for a target keyword
Screenshots from Google Analytics 4 showing traffic and engagement
Screenshots from Google Search Console showing page indexing, clicks, impressions, and average position
Turn Your Website Into a Client-Generating Machine
You didn’t become a photographer to wait for clients.
You became a photographer to create, capture, and grow.
SEO for Photographers 101 gives you the map, the tools, and the system to get found, get booked, and scale your business — all without the guesswork.
Your clients are searching online right now.
Don’t let them book someone else.