How to Track and Measure SEO Success for Photographers
You’ve researched keywords, structured your website, written blog posts, and optimized pages. Now how do you know if it’s working?
Tracking and measuring SEO success ensures your efforts lead to real results: more website visitors, more inquiries, and ultimately more customers.
This post covers the broad concepts of SEO tracking for photographers, leaving the detailed, step-by-step analytics setup for my SEO for Photographers course.
For the full framework, check out the cornerstone guide: Why Every Photographer Should Learn SEO (And How to Start Today).
Why Measuring SEO Matters
SEO isn’t “set it and forget it.” Without tracking, you can’t answer questions like:
Which pages are actually bringing in clients?
Which keywords are driving traffic?
What content needs improvement?
Understanding these concepts helps you focus on actions that have real impact.
High-Level Concepts for Tracking SEO Success
Know the Metrics That Matter
Impressions: How often your pages appear in search
Clicks: How many people click through to your site
Click-through rate (CTR): Percentage of impressions that lead to clicks
Keyword ranking positions
Use the Right Tools
Google Search Console: Tracks impressions, clicks, and keyword performance
Google Analytics: Tracks user behavior, page views, and conversions
Set Goals and Benchmarks
Define what success looks like for your photography business (e.g., contact form submissions, booking requests)
Compare performance month-to-month
Iterate Based on Insights
Use data to refine your website, blog posts, and service pages
Adjust content and SEO strategy to improve results over time
These concepts give you a framework for understanding SEO success, but the course walks you through setting up dashboards, monitoring results, and taking action step-by-step.
Next Step: Start Tracking Your Progress
Even at a conceptual level, start observing:
Which blog posts attract the most visitors?
Which service pages get clicks and inquiries?
Are your keywords helping the right clients find you?
The SEO for Photographers course shows you exactly how to use this data to grow your business systematically.
If you haven’t read it yet, check out my previous blog post Technical SEO Made Simple for Photographers to make sure your photography website is crawlable, fast, and optimized for Google.
